Make Time

In <strong>Make Time</strong>, Jake Knapp and John Zeratsky propose a four-step method: Highlight (choose a daily priority), Laser (protect your focus), Energize (maintain your energy) and Reflect (adjust the system). The goal is not to do more, but to <strong>carve out time every day for what really matters</strong>, in the face of overloaded calendars and apps designed to capture your attention.

The book is for anyone who ends their days exhausted without having made progress on what matters: overwhelmed employees, freelancers, parents, students. No need to be a productivity expert. The method is <strong>deliberately flexible</strong>: you pick from the 87 tactics and keep the ones that suit you. It is an excellent first book on the subject, more accessible and less rigid than most classic organization systems.

Some readers find part of the tactics obvious (turning off notifications, sleeping more) and consider the message close to other books about attention. That is partly true, but the book's strength lies elsewhere: <strong>a simple, repeatable framework</strong>, tested daily by the authors, that turns scattered advice into a coherent system. Its flexibility, with no dogma or rigid program, remains its <strong>greatest asset</strong>.